1. AI-Enabled Conversational Experience

Recognises conversational experiences across chat or messaging where AI enables natural, relevant, and context-aware interactions. Winning work uses thoughtful dialogue design and human-centred tone to reduce friction, guide users meaningfully, and improve the quality of engagement beyond simple automation.

2. AI-Enabled Voice Experience

Honours voice-led experiences where AI improves spoken interactions through contextual understanding and intuitive flow. Strong entries simplify complex journeys, enhance accessibility, and deliver clear value beyond traditional IVR or scripted voice systems.

3. AI-Enabled Insight-Driven Experience

Recognises experiences shaped by AI-driven insights such as personalization, recommendations, or prediction. Winning work translates data into intuitive, timely interactions that help users make better decisions or discover value with minimal effort.

4. AI-Enabled Interactive / Immersive Experience

Celebrates interactive or immersive experiences where AI enables adaptive participation and engagement. This includes physical–digital, gamified, or immersive environments where AI responds to user behaviour while preserving clarity, purpose, and human-centred decisions.

5. Best AI-Powered Personalization

Recognises experiences where AI enables meaningful personalization adapting content, journeys, or interactions to individual context and intent. Winning work demonstrates relevance and usefulness shaped by human judgement, with personalization enhancing the experience rather than simply increasing variation.