About


Campaign India proudly launches the Campaign AI Awards, a new intellectual property, created to recognise outstanding work that places human intelligence at the heart of artificial intelligence. As AI becomes deeply embedded across marketing, media, advertising, and communications, these awards set out to define what excellence truly looks like in an AI-powered era.

The Campaign India AI Awards are built on a clear belief: technology alone is not the differentiator—human thinking is. While algorithms, platforms, and automation continue to evolve at speed, it is strategic intent, creative judgement, and ethical decision-making that transform AI into a force for meaningful innovation. These awards spotlight the minds behind the machines—the strategists, creatives, technologists, and business leaders who use AI with clarity of purpose and measurable impact.

This platform recognises work where AI is applied thoughtfully to solve real business and communication challenges. Entries will be evaluated not only on technological sophistication, but on the strength of insight, originality of idea, clarity of strategy, responsible use of AI, and demonstrable results. From breakthrough campaigns and intelligent tools to data-driven storytelling and experience design, the focus remains on outcomes powered by human ingenuity.

With the launch of the Campaign India AI Awards, Campaign India continues its legacy of leading industry conversations and setting benchmarks for excellence. More than a celebration of innovation, this initiative aims to inspire the industry to push boundaries responsibly—using AI as an enabler of smarter thinking, stronger creativity, and more impactful ideas.

Award Categories


1. H+AI – Enabled Craft Excellence

AI-Enabled Copywriting Craft
Recognises excellence in language, tone, clarity, and persuasion where AI supported drafting, iteration, or exploration but human judgement shaped the final voice.
AI-Enabled Design Craft
Honours visual craft where AI accelerated exploration or variation, while humans curated, refined, and owned the aesthetic outcome.

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2. H+AI – Enabled Experience Design

AI-Enabled Conversational Experience
Recognises conversational experiences across chat or messaging where AI enables natural, relevant, and context-aware interactions. Winning work uses thoughtful dialogue design and human-centred tone to reduce friction, guide users meaningfully, and improve the quality of engagement beyond simple automation.

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3. H+AI – Enabled Strategic Planning

Best AI-Informed Strategic Advertising Decision
Recognises work where AI informed a clear, high-stakes advertising decision such as choosing a strategic direction, prioritising an audience, or reallocating focus. Winning entries demonstrate strong human judgement supported by AI intelligence, resulting in a decisive call that shaped creative, media, or business outcomes.

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4. Media & Channel Excellence

Best AI-Informed Media Planning Decision
Recognises work where AI informed a clear media planning decision such as where to invest, where to pull back, or how media should support the broader strategy. Winning entries demonstrate human judgement using AI intelligence to shape the overall media plan before execution, influencing reach, relevance, or strategic impact.

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5. AI-Powered Campaigns

Best AI-Driven Marketing Campaign
This category honors campaigns where artificial intelligence forms the strategic backbone — from insight generation to creative execution — delivering strong, measurable business and marketing results.

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6. Social & Influencer Marketing

Best AI in Social Media Strategy
This category honors the intelligent use of AI for social media strategy — including audience mapping, content optimization, and real-time performance tracking.

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7. Emerging AI & Innovation

AI for Sustainability in Marketing
This award celebrates campaigns that harness AI to promote eco-efficiency, resource optimization, or sustainable marketing outcomes.

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8. Special Recognition

AI Thought Leader of the Year
This award honors an individual who has played a pivotal role in advancing the understanding, awareness, and responsible adoption of AI in marketing through advocacy, knowledge sharing, or education.

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Who Should Enter

Entries should clearly demonstrate how human insight, strategic thinking, and creative leadership shaped the use of AI to deliver meaningful, responsible, and measurable outcomes.

  • Advertising, creative, digital, media and PR agencies
  • Brand and in-house marketing, growth and innovation teams
  • Martech, adtech, and AI technology companies and platforms
  • Consultancies, data, analytics and transformation firms
  • Start-ups and scale-ups using AI to solve marketing or business challenges
  • Individual professionals or specialist teams driving AI-led innovation

Jury Overview & Judging Process


The Campaign AI Awards will be evaluated by an independent jury comprising senior leaders from marketing, advertising, media, technology, data and AI. The jury brings together a balanced mix of strategic, creative, and technical expertise, ensuring every entry is assessed through a human-first, outcome-driven lens. Judging will follow a transparent two-stage process. In the first stage, all eligible entries will be evaluated independently through an online judging portal. Shortlisted entries will progress to an in-person jury round, where collective discussion and comparative evaluation will determine the final winners.

Entries will be assessed against the following criteria:

  • Innovation & Creativity (25%) – Originality of idea and creative application of AI
  • Impact & Results (25%) – Measurable outcomes against defined objectives
  • Execution & Strategy (20%) – Strength of insight, strategy, and implementation
  • Scalability & Sustainability (10%) – Long-term potential and adaptability
  • Ethics & Compliance (20%) – Responsible, transparent, and ethical use of AI

If your work used AI to unlock insight, elevate creativity, and deliver real business impact—this is your moment. The Campaign India AI Awards honour ideas where  human intelligence leads AI-driven innovation.

Ready to showcase the thinking behind the technology?

Write to us at  priyanka.singh@haymarket.co.in  for entry details or nomination-related queries.