About

Campaign India introduces the Campaign AI Awards, a new platform that recognises work where human intelligence drives the true value of artificial intelligence. As AI becomes central to marketing, media, advertising, and communications, these awards aim to define excellence in this evolving landscape by celebrating the thinkers behind the technology. The focus is on strategists, creatives, technologists, and business leaders who apply AI with clear intent, strong judgement, and measurable impact.

The awards honour work that uses AI to solve real business and communication challenges, evaluated on insight, creativity, strategy, responsible application, and results rather than technology alone. From innovative campaigns and tools to data led storytelling and experience design, the emphasis remains on outcomes powered by human ingenuity. With this initiative, Campaign India continues to set industry benchmarks for excellence, driving the industry to harness AI in ways that are strategic, responsible and truly impactful.

Award Categories

1. H+AI – Enabled Craft Excellence

AI-Enabled Copywriting Craft
Recognises excellence in language, tone, clarity, and persuasion where AI supported drafting, iteration, or exploration but human judgement shaped the final voice.
AI-Enabled Design Craft
Honours visual craft where AI accelerated exploration or variation, while humans curated, refined, and owned the aesthetic outcome.

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2. H+AI – Enabled Experience Design

AI-Enabled Voice Experience
Honours voice-led experiences where AI improves spoken interactions through contextual understanding and intuitive flow. Strong entries simplify complex journeys, enhance accessibility, and deliver clear value beyond traditional IVR or scripted voice systems.

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3. H+AI – Enabled Strategic Planning

Best AI-Informed Strategic Advertising Decision
Recognises work where AI informed a clear, high-stakes advertising decision such as choosing a strategic direction, prioritising an audience, or reallocating focus. Winning entries demonstrate strong human judgement supported by AI intelligence, resulting in a decisive call that shaped creative, media, or business outcomes.

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4. Media & Channel Excellence

Best AI-Informed Media Planning Decision
Recognises work where AI informed a clear media planning decision such as where to invest, where to pull back, or how media should support the broader strategy. Winning entries demonstrate human judgement using AI intelligence to shape the overall media plan before execution, influencing reach, relevance, or strategic impact.

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5. AI-Powered Campaigns

Best AI-Driven Marketing Campaign
This category honors campaigns where artificial intelligence forms the strategic backbone — from insight generation to creative execution — delivering strong, measurable business and marketing results.

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6. Social & Influencer Marketing

Best AI in Social Media Strategy
This category honors the intelligent use of AI for social media strategy — including audience mapping, content optimization, and real-time performance tracking.

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7. Emerging AI & Innovation

AI for Sustainability in Marketing
This award celebrates campaigns that harness AI to promote eco-efficiency, resource optimization, or sustainable marketing outcomes.

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8. Special Recognition

AI Thought Leader of the Year
This award honors an individual who has played a pivotal role in advancing the understanding, awareness, and responsible adoption of AI in marketing through advocacy, knowledge sharing, or education.

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9. Measurement & Effectiveness

Best Use of AI for Marketing Measurement
Showcases AI-led approaches that improve how campaigns are tracked, evaluated, and optimised across channels. Winning work demonstrates clarity, accuracy, and actionable...

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10. Agentic AI

Best Use of Autonomous AI Agents in Marketing
Recognises AI agents that independently execute marketing tasks such as campaign management, content generation, or customer interaction...

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11. Marketing Automation & Martech

Best AI-led Marketing Automation Strategy
Recognises end-to-end automation strategies that leverage AI to streamline workflows and improve marketing effectiveness across systems and processes....

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Prompts in Motion

Who Should Enter

Entries should clearly demonstrate how human insight, strategic thinking, and creative leadership shaped the use of AI to deliver meaningful, responsible, and measurable outcomes.

  • Advertising, creative, digital, media and PR agencies
  • Brand and in-house marketing, growth and innovation teams
  • Martech, adtech, and AI technology companies and platforms
  • Consultancies, data, analytics and transformation firms
  • Start-ups and scale-ups using AI to solve marketing or business challenges
  • Individual professionals or specialist teams driving AI-led innovation

Entry Guidelines

ELIGIBILITY PERIOD

We will be looking at achievements from
1st January 2025 to 31st March 2026..

IMPORTANT DATES:

Entries Open : 23rd January 2026
Early Bird Deadline : 10th March 2026
Standard Entry Deadline: 31st May 2026

ENTRY FEES:

Standard Entry Fees : ₹15000 +18% GST
Early Bird Fees : ₹12,000 +18% GST

Jury Overview & Judging Process

The Campaign AI Awards will be evaluated by an independent jury comprising senior leaders from marketing, advertising, media, technology, data and AI. The jury brings together a balanced mix of strategic, creative, and technical expertise, ensuring every entry is assessed through a human-first, outcome-driven lens. Judging will follow a transparent two-stage process. In the first stage, all eligible entries will be evaluated independently through an online judging portal. Shortlisted entries will progress to an in-person jury round, where collective discussion and comparative evaluation will determine the final winners.

Entries will be assessed against the following criteria:

  • Innovation & Creativity (25%) – Originality of idea and creative application of AI
  • Impact & Results (25%) – Measurable outcomes against defined objectives
  • Execution & Strategy (20%) – Strength of insight, strategy, and implementation
  • Scalability & Sustainability (10%) – Long-term potential and adaptability
  • Ethics & Compliance (20%) – Responsible, transparent, and ethical use of AI

If your work used AI to unlock insight, elevate creativity, and deliver real business impact—this is your moment. The Campaign India AI Awards honour ideas where  human intelligence leads AI-driven innovation.

Ready to showcase the thinking behind the technology?

Write to us at  aditi.nagar@haymarket.co.in  for entry details or nomination-related queries.

Contact

To reach

Campaign India

Haymarket Media (India) Private Limited

Kanakia Wall Street, 4th Floor, A Wing Unit No. 414,

Andheri-Kurla Road Chakala, Andheri East,

Mumbai – 400093 Maharashtra, India

For entry-related queries:

Aditi Nagar

+91 81081 88561  |  aditi.nagar@haymarket.co.in


Mahek Asrani

+91 81081 88460  |  mahek.asrani@haymarket.co.in


Avinash Bhakre

+91 99303 51282  |  avinash.bhakre@haymarket.co.in

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