Amit Doshi

Amit Doshi is the group chief marketing officer at PhonePe. Prior to this, he served as chief marketing officer at Britannia Industries.

Doshi began his career as an area sales manager at Perfetti Van Melle before joining Britannia Industries as a marketing manager. There, he led marketing, brand equity creation and innovation across the health category, overseeing brands such as NutriChoice and Milk Bikis while driving innovation initiatives. He later took on the role of business head for biscuits, crème wafers and salty snacks, where he was responsible for delivering sustainable and profitable growth by driving topline through brand equity and penetration-building initiatives, improving operating income, growing market share, and co-creating the new product roadmap.

He later joined Lenovo as head of marketing for consumer PCs, tablets and digital, where he oversaw brand marketing, digital marketing, e-commerce and performance marketing across India, Sri Lanka and Bangladesh. During his tenure, he strengthened Lenovo's presence in the tablet and smartphone categories, drove the company's digital transformation initiatives, and strengthened brand consideration across the PC and tablet segments.

Doshi was subsequently promoted to chief marketing officer of Lenovo India. In this role, he drove the growth and brand equity of Lenovo's portfolio across its consumer (B2C), enterprise, small and medium business (SMB) and tablet segments. He also built a high-performing marketing organisation capable of developing talent for broader leadership roles.