Shortlist 2026
CATEGORY |
ENTRANT COMPANY |
BRAND |
TITLE |
|---|---|---|---|
PEOPLE |
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|
AI Creative Leader of the Year
|
Rider Films Media | Rider Films Media | The Human Edge in Synthetic Frames |
| Shemaroo Entertainment Ltd. | Shemaroo Entertainment Ltd. | Kindness Badhaye Goodness, Her Role Her Rise, Silly Ways to Watch | |
| Santoor | Wipro Consumer Care | Santoor Young Soch | |
|
AI Innovator of the Year
|
Dentsu Creative | D.A.V. Public School | Bullying Decoder |
| T.V. TODAY NETWORK LIMITED (India Today) | T.V. TODAY NETWORK LIMITED (India Today) | Graphic Tak : World’s First AI Automated Broadcast Graphics Platform | |
TOOL |
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|
AI-Powered Marketing Transformation - Best AI-Powered Audience Intelligence Solution
|
WPP Media | WPP Media | Scan the Logo 2.0 |
| Digital ShoutOuts Media | Audience Base | AI-Powered Audience Intelligence Platform | |
CAMPAIGN |
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|
AI-Powered Campaigns - Most Innovative AI Marketing Campaign
|
Hashtag Orange Advertising Pvt Ltd | Swiss Beauty | Main Character Vibe |
| Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| L&T Finance | L&T Finance | Bowl Like Bumrah | |
| Essencemediacom- Team MFG | ICC Sports Engine | ||
| Jiostar India Private Limited | Jiostar India Private Limited | April Fool’s Day Ullu Promo | |
| Wipro Consumer Care | Wipro Consumer Care | Santoor Young Voice | |
| Communique Marketing Solutions Pvt Ltd | Google India | Fund My Crazy × Google Gemini 2025 | |
| Digital ShoutOuts Media | Everymedia | Happy Patel movie launch | |
| Inventech - Laqshya Media Group | Marriott Bonvoy | Toh, Aaj Jaana Kahan Hai? | |
| L&T Finance | L&T Finance | Sachet with Sachet Invideo Invideo | |
| Invideo | Invideo | Invideo acquires Gobo Labs | |
| Jiostar | Jiostar | Turning Cyber Fear into Curiosity:How Special Ops 2.0 Found Its Audience First Hyperlocal Targeting | |
| Famous Digital Studios Pvt. Ltd. | Perfect-10 Films | Action Tesa - Koi Nhi Aisa | |
| WPP Media | Britannia Industries Limited | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
| Essencemediacom- Team MFG | #ThisIsWhy | ||
| Hello Experiencess | Times Of India ( OMS ) / Adani Realty | Mushak Mandali | |
|
AI-Powered Campaigns - Best AI-Driven Marketing Campaign
|
Communique Marketing Solutions Pvt Ltd | Google India | Fund My Crazy × Google Gemini 2025 |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
| Rediffusion Brand Solutions | Dabur India Limited | Dabur Amla Teacher's Day | |
| Mindshare India | UltraTech Cement Ltd | Predicting the future before it exists | |
| Mo Mantra | Glenmark | Power and Control | |
| Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| Adfactors PR | Duroflex Limited | Onam Campaign 2025 | |
| WPP Media | Lloyd | Lloyd Diwali Celebration | |
| WPP Media | UltraTech Cement Ltd | Scan the Logo 2.0 | |
| Floating Tiger Films | Kaleesuwari Refinery Pvt Ltd | Gold Winner Vanaspati - Happiness begins in the kitchen | |
|
AI-Powered Campaigns - AI in Mult-Channel Campaigns
|
Ethinos Digital Marketing | Kotak Mutual Fund | Kotak MF AI Studio |
| WPP Production | Federal Bank | Onam Celebration | |
| Omnicom Production / Magnon (India) | HP India | ALL MAXXED OUT | |
|
H+AI – Enabled Strategic Planning - Best Use of AI to Drive Action During Advertising Execution
|
Mindshare India | UltraTech Cement Ltd | Predicting the future before it exists |
| Essencemediacom- Team MFG | ICC Sports Engine | ||
| WPP Production | Britannia Industries Limited | Transaction to Temptations | |
|
H+AI – Enabled Craft Excellence - AI-Enabled Design Craft
|
Shemaroo Entertainment Ltd. | Shemaroo Entertainment Ltd. | Kindness Badhaye Goodness |
| Rediffusion Brand Solutions | Kansai Nerolac Paints Limited | Nerolac Perma NoHeat 'Penguin' | |
| Communique Marketing Solutions Pvt Ltd | Google India | Android Land @ Comic Con 2025 | |
| Omnicom Production / Magnon (India) | Luminous India | The Power Solutions Pivot | |
| Jiostar India Private Limited | NA | April Fool’s Day Ullu Promo | |
| Outcasts Republic Pvt Ltd | Atul Projects | Begin Your Great Migration | |
| ZiWorks | Axis Mutual Fund | Weekly Wisdom | |
|
H+AI – Enabled Craft Excellence - AI-Enabled Film / Video Craft
|
Elemental Films Pvt Ltd | Bridgestone India | FEEL THE BRIDGESTONE DIFFERENCE |
| Invideo | Invideo | Juicebox | |
| Communique Marketing Solutions Pvt Ltd | Amazon India | Amazon Smbhav 2025 — Human X AI opening film | |
| Jiostar India Private Limited | NA | Monkey Promo | |
| Wipro Consumer Care | Wipro Consumer Care | Santoor – Gen AI Films | |
| WPP Media | Mother Dairy Pvt Ltd | Dhara Diwali Celebration | |
| Shemaroo Entertainment Ltd | Shemaroo Entertainment Ltd. | Kindness Badhaye Goodness | |
| WPP Production | Britannia Industries Limited | Smart Moves | |
| Origin91 Studios | Origin91 Studios | Lakshagriha: Palace of Lies | |
| Bayer | Bayer | Who Feeds India | |
| Digitale (A Part of Lookad India Pvt. Ltd.) | Excel Home Decor | Love that feels like home | |
| WPP Media | Maruti Suzuki Victoris | MSIL Christmas | |
| HT Media Group | Ogilvy | HT@100 Centenary Brand Film | |
| Invideo | Invideo | Hachiko | |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
| Jayesh Shikarkhane | Jio Studios, B62 Studios & Saregama Music | Dhurandhar Title Track | |
| FTA Global | NA | Marketing Jungle | |
| Jiostar India Private Limited | NA | April Fool’s Day Ullu Promo | |
| Digitale (A Part of Lookad India Pvt. Ltd.) | Senco Gold & Diamonds | When Gifting Goes Hilariously Wrong | |
| Invideo | Invideo | Vedic Odesseys | |
|
H+AI – Enabled Craft Excellence - AI-Enabled Copywriting Craft
|
Shemaroo Entertainment Ltd | Shemaroo Entertainment Ltd. | Kindness Badhaye Goodness |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
| Essencemediacom- Team MFG | ICC Sports Engine | ||
|
H+AI – Enabled Experience Design - AI-Enabled Interactive / Immersive Experience
|
Communique Marketing Solutions Pvt Ltd | Google India | House of Google AI |
| WPP Media | WPP Media | Britannia A-EYE: A vision for independence for visually impaired | |
| Essencemediacom- Team MFG | Google Gemini #ThisIsWhy | ||
| WPP Media | Britannia Industries Limited | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | |
| VDO.AI | Hyundai Motor India Limited | VDO.AI’s AI-Powered Live Contextual CTV Ad Campaign for Hyundai | |
| Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| Communique Marketing Solutions Pvt Ltd | Google India | Android Land @ Comic Con 2025 | |
| Pidilite | Pidilite Industries Ltd | Fevikwik AI Pack | |
|
H+AI – Enabled Experience Design - Best AI-Powered Personalization
|
Mo Mantra | Glenmark | Power and Control |
| Wipro Consumer Care | Wipro Consumer Care | Santoor Young Voice | |
| Gytree | Gytree | India's First AI Menopause Bot | |
| Tata Capital | Tata Capital | AI powered collections - Innovation at scale | |
| Communique Marketing Solutions Pvt Ltd | Google India | Google Gemini @ YouTube FanFest 2025 | |
| Mindshare India | UltraTech Cement Ltd | From Clicks to bricks : Ultratech's AI powered journey | |
|
H+AI – Enabled Experience Design - AI-Enabled Insight-Driven Experience
|
Dentsu Creative | D.A.V. Public School | Bullying Decoder |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
|
Agentic AI - Multi-Agent Ecosystems
|
WPP Production | Google Human-In-The-Loop | |
| WPP Production | Britannia | Transactions to Temptations | |
|
Emerging AI & Innovation - AI for Sustainability in Marketing
|
toss the coin | toss the coin | AI Awards |
| Assembly Global | Raintree Foundation | World River Day | |
|
Social & Influencer Marketing - Best AI-Powered Influencer Marketing Campaign
|
Cre8r.ai | Reebook India | Reebok Influencer Always-on Advocacy Program |
| Essencemediacom- Team MFG | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | ||
| Spykar Lifestyle Pvt Ltd | Spykar Lifestyle Pvt Ltd | Spykar Chico | Made to Fit every story | |
|
Social & Influencer Marketing - Best AI in Social Media Strategy
|
L&T Finance | L&T Finance | Sachet with Sachet |
| Essencemediacom- Team MFG | ICC Sports Engine | ||
|
Measurement & Effectiveness - Data-Driven Insights & Analytics
|
Mindshare India | UltraTech Cement Ltd | From Clicks to bricks : Ultratech's AI powered journey |
| Mindshare India | UltraTech Cement Ltd | Predicting the future before it exists | |
| Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
|
Measurement & Effectiveness - Best Use of AI for Marketing Measurement
|
Digital ShoutOuts Media | AQI | AI-Powered Intelligence That Measures Real Human Attention |
| Mo Mantra | Mo Mantra | Tamil Nadu Election AI Survey | |
|
Media & Channel Excellence - Best AI-Informed Media Planning Decision
|
Mindshare India | UltraTech Cement Ltd | Predicting the future before it exists |
| Digital ShoutOuts Media | Audience Base | AI-Powered Audience Intelligence Platform | |
| Mindshare India | UltraTech Cement Ltd | Vote Karega Toh Mazboot Banega India | |
| T.V. TODAY NETWORK LIMITED (India Today) | T.V. TODAY NETWORK LIMITED (India Today) | India Today Avatar | |