Winners 2026
CAMPAIGN CATEGORIES | ||||
|---|---|---|---|---|
Category |
Award |
Agency |
Brand |
Campaign |
|
AI-Powered Campaigns - Most Innovative AI Marketing Campaign
|
Grand Prix | WPP Media | Britannia Industries | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ |
| Grand Prix | Essencemediacom- Team MFG | Google India | ICC Sports Engine | |
| Silver | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') | |
| Silver | Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| Silver | Communique Marketing Solutions | Google India | Fund My Crazy × Google Gemini 2025 | |
| Bronze | JioHotstar | JioHotstar Digital Marketing | Special Ops 2.0 AI Pincode Innovation | |
| Bronze | Inventech - Laqshya Media Group | Marriott Bonvoy | Toh, Aaj Jaana Kahan Hai? | |
|
AI-Powered Campaigns - Best AI-Driven Marketing Campaign
|
Grand Prix | WPP Media - Mindshare India | UltraTech Cement | Scan the Logo 2.0 |
| Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | |
| Bronze | Rediffusion Brand Solutions | Dabur India | Dabur Amla Teacher's Day | |
| Bronze | Mo Mantra | Glenmark | Power and Control | |
|
AI-Powered Campaigns - AI in Multi-Channel Campaigns
|
Silver | Ethinos Digital Marketing | Kotak Mutual Fund | Kotak MF AI Studio |
| Bronze | WPP Production | Federal Bank | Onam Celebration | |
| Bronze | Omnicom Production / Magnon (India) | HP India | All Maxxed Out | |
| AI-Powered Campaigns - AI-Powered Brand Launch | Gold | Inventech - Laqshya Media Group | Tata Coffee Gold | India's First AI-Powered Interactive Anamorphic |
|
H+AI – Enabled Strategic Planning - Best Use of AI to Drive Action During Advertising Execution
|
Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists |
| Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | |
| Gold | WPP Production | Britannia Industries | Transaction to Temptations | |
|
H+AI – Enabled Craft Excellence - AI-Enabled Design Craft
|
Bronze | ZiWorks | Axis Mutual Fund | Weekly Wisdom |
| Bronze | Rediffusion Brand Solutions | Kansai Nerolac Paints | Nerolac Perma NoHeat 'Penguin' | |
|
H+AI – Enabled Craft Excellence - AI-Enabled Film / Video Craft
|
Gold | Elemental Films | Bridgestone India | Feel the Bridgestone Difference |
| Gold | HT Media Group | HT Media | HT@100 Centenary Brand Film | |
| Silver | WPP Production | Britannia Industries | Smart Moves | |
| Bronze | Digitale (Lookad India) | Senco Gold & Diamonds | When Gifting Goes Hilariously Wrong | |
| Bronze | Jayesh Shikarkhane | Jio Studios, B62 Studios & Saregama Music | Dhurandhar Title Track | |
| Bronze | Communique Marketing Solutions | Amazon India | Amazon Smbhav 2025 - Human X AI opening film | |
| H+AI – Enabled Craft Excellence - AI-Enabled Copywriting Craft | Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") |
|
H+AI – Enabled Experience Design -AI-Enabled Interactive / Immersive Experience
|
Grand Prix | WPP Media | Britannia Industries | Britannia A-EYE |
| Gold | Communique Marketing Solutions | Google India | House of Google AI | |
| Gold | Essencemediacom- Team MFG | Google India | Google Gemini #ThisIsWhy | |
| Gold | WPP Media | Britannia Industries | Your Favorite Dessert Recipes – ‘Bourbon-AI-zed’ | |
| Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| Bronze | Pidilite | Ogilvy | Fevikwik AI Pack | |
| Bronze | VDO.AI | Hyundai Motor India Limited and Innocean Worldwide | VDO.AI’s AI-Powered Live Contextual CTV Ad Campaign for Hyundai | |
| Bronze | Communique Marketing Solutions | Google India | Android Land @ Comic Con 2025 | |
|
H+AI – Enabled Experience Design - Best AI-Powered Personalisation
|
Silver | Mo Mantra | Glenmark | Power and Control |
| Bronze | Tata Capital | Tata Capital | AI powered collections - Innovation at scale | |
| Bronze | Wipro Consumer Care | Santoor | Santoor Young Voice | |
|
H+AI – Enabled Experience Design - AI-Enabled Insight-Driven Experience
|
Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder |
| Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') | |
|
H+AI – Enabled Strategic Planning - Best AI-Informed Strategic Advertising Decision
|
Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists |
| Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | |
| H+AI – Enabled Strategic Planning - Best Use of AI-Led Learning to Shape Future Advertising Strategy | Gold | Birlasoft | Birlasoft | MedTech IQ - Unlocking Precision Marketing with Synthetic Data |
|
Social & Influencer Marketing - Best AI-Powered Influencer Marketing Campaign
|
Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') |
| Silver | Cre8r.ai | Reebok India | Reebok Influencer Always-on Advocacy Program | |
|
Social & Influencer Marketing - Best AI in Social Media Strategy
|
Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine |
| Silver | L&T Finance | L&T Finance | Sachet with Sachet | |
|
Measurement & Effectiveness - Data-Driven Insights & Analytics
|
Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists |
| Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder | |
| Silver | WPP Media - Mindshare India | UltraTech Cement | From Clicks to bricks: UltraTech's AI powered journey | |
| Measurement & Effectiveness - Best Use of AI for Marketing Measurement | Bronze | Mo Mantra | Mo Mantra | Tamil Nadu Election AI Survey |
| Media & Channel Excellence - Best Use of AI for Context, Timing & Exposure Planning | Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine |
|
Media & Channel Excellence - Best AI-Informed Media Planning Decision
|
Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists |
| Silver | WPP Media - Mindshare India | UltraTech Cement | Vote Karega Toh Mazboot Banega India | |
|
Agentic AI - Multi-Agent Ecosystems
|
Gold | WPP Production | Britannia Industries | Transactions to Temptations |
| Silver | WPP Production | Google India | Google Human-In-The-Loop | |
| Agentic AI - Best Use of Autonomous AI Agents in Marketing | Bronze | Digital ShoutOuts Media | Audience Base | AI Powered Audience Intelligence Platform |
| TOOL CATEGORIES | ||||
| Category | Award | Company | Brand | Campaign |
| AI-Powered Marketing Transformation - Best AI-Powered Audience Intelligence Solution | Silver | WPP Media - Mindshare India | Ultratech Cement | Scan the Logo 2.0 |
| AI-Powered Marketing Transformation - Best AI-Led Interactive Brand Experience | Gold | WPP Media - Mindshare India | Ultratech Cement | Scan the Logo 2.0 |
SPOTLIGHT CATEGORIES |
||||
| Category | Award | Name | Agency | |
| AI Innovator of the Year | Silver | Gurbaksh Singh | Dentsu Creative | |
| AI Creative Leader of the Year | Winner | Praval Singh | Zoho | |
| Agency of the Year | Winner | WPP Media | ||
| Brand of the Year | Winner | Google India | ||