Lara Balsara Vajifdar
Executive Director , Madison World
Lara Balsara Vajifdar is the executive director of Madison World.
After completing her master's degree in marketing in England, Vajifdar joined Madison World as a management trainee in 2004. She subsequently moved into client servicing within the agency's Advertising Unit before taking charge of diversification initiatives. She was later elevated to executive director.
Under her leadership, Madison World has expanded into a diversified communications group comprising 24 business units across 11 specialised disciplines, including advertising, media, digital, business analytics, out-of-home, events, activations, public relations, retail, entertainment and sports.
Vajifdar has played a key role in several strategic growth initiatives. Madison expanded into Bangladesh through an affiliation with MediaCom (now EssenceMediacom), while Brandcomm PR strengthened the group's presence in public relations, significantly growing its revenue and profitability after joining Madison World. The acquisition of Hiveminds Digital further enhanced the group's digital and performance marketing capabilities.
In her current role, Vajifdar oversees marketing, new business development, human resources and legal functions across Madison World and its various business units.