Niraj Ruparel
Creative Technology Lead , WPP India
Niraj Ruparel is the creative technology lead at WPP India.
With expertise spanning generative AI, metaverse marketing, extended reality (XR), mobile marketing, voice technology, consumer platforms, brand communications and marketing analytics, Ruparel has been at the forefront of driving emerging technology initiatives within the group.
Prior to his current role, he served as head of mobility solutions and emerging technology at GroupM India (now WPP Media) while also leading emerging technology initiatives across WPP India. During this time, he played a key role in developing creative technology solutions for agencies and clients, helping integrate new-age technologies into marketing and brand experiences.
Ruparel has worked closely with brands to drive innovation across voice, mobile, digital and AI-powered platforms, and is recognised within the industry for his expertise in emerging technologies. His work has received recognition at several global and industry award programmes, including Cannes Lions, WARC, the FOMG Awards and the I-COM Data Creativity Awards.