1. Best Use of Autonomous AI Agents in Marketing

Recognises AI agents that independently execute marketing tasks such as campaign management, content generation, or customer interaction. Winning work demonstrates autonomy, effectiveness, and defined human oversight.

2. AI-led Decisioning Systems

Rewards systems where AI makes real-time marketing decisions at scale, such as media allocation, targeting, or content selection. Winning work clearly distinguishes automated decision-making from human-led planning.

3. Multi-Agent Ecosystems

Celebrates integrated environments where multiple AI agents or conversational systems work together to deliver continuous, adaptive customer experiences across touchpoints.