1. Best AI-led Marketing Automation Strategy

Recognises end-to-end automation strategies that leverage AI to streamline workflows and improve marketing effectiveness across systems and processes.

2. AI in CRM & Lifecycle Marketing

Focuses on long-term, cross-journey personalisation and engagement powered by AI across acquisition, retention, and loyalty. Winning work demonstrates sustained relevance over time.

3. AI for Performance Marketing Optimisation

Celebrates AI applications that continuously optimise campaign performance, including bidding, targeting, and creative delivery, to drive measurable results.