1. Best Use of AI for Marketing Measurement

Showcases AI-led approaches that improve how campaigns are tracked, evaluated, and optimised across channels. Winning work demonstrates clarity, accuracy, and actionable measurement frameworks.

2. AI for Attribution & ROI Optimisation

Focuses on AI-driven attribution models and systems that identify performance drivers and maximise return on investment. Winning work demonstrates accountability and measurable efficiency gains.

3. Data-Driven Insights & Analytics

Celebrates the use of AI to analyse data and generate meaningful insights. Winning work focuses on interpretation, clarity, and usefulness of insights, distinct from how they are applied in strategy.